Creative Strategies

Founded in 1969 in San Jose, Creative Strategies provides strategic guidance to executive leadership teams at technology companies, helping them navigate periods of significant platform shifts and market transitions. Its work spans personal computing (PCs, smartphones, wearables, smart home), enterprise hardware, software and services, semiconductors and supply chain, automotive, and artificial intelligence and cloud.

Services include strategic planning, product messaging and positioning, product and services analysis, competitive analysis, market research, and investor due diligence, applied across the technology landscape rather than a single sector or product category.