Crier Communications

More than 100 consumer packaged goods brands have worked with Crier Communications out of Los Angeles since 1998, and nine of them were acquired by larger CPG companies during that time. The agency's case studies run from Halo Top, which it helped position as the best-selling pint of ice cream in America, to newer work launching the first high-protein, GLP-1-compatible ice cream, alongside Two Spoons and Freshé/Henry & Lisa's.

Services cover media relations, press releases and newsroom management, thought leadership PR, crisis communications, and corporate communications, paired with social strategy, organic social management, and social content production. Campaigns combine PR with influencer marketing and event work, including the Austria Uncorked wine tasting series held in San Francisco, New York, Chicago, and Los Angeles, and ongoing social media management backed by paid Meta advertising for brands that need visibility beyond a single launch.

Other client work includes Wild Planet Foods' sustainable seafood PR and social program, LikeMeat's U.S. plant-based launch into Sprouts and Instacart, and Rigoni di Asiago's organic spreads debut. Crier has also handled G.H. Cretors' specialty popcorn launch, Coleman Natural Foods' natural meats PR, Holy Grail Steak Co.'s direct-to-consumer program, BFree's gluten-free bread awareness campaign, and Red's All Natural's clean-label frozen food brand.