Crosshair Media

Crosshair Media Placement works with clients in political campaigns, dental marketing, and health care marketing, alongside other advertisers served from coast to coast. Founder James Reed spent more than 20 years in the broadcast TV industry before starting the agency, an experience that shapes its focus on media negotiation and placement rather than broad brand consulting.

The agency's portfolio spans print and outdoor, radio and TV, and digital services, with production handled alongside placement so campaigns move from concept to buy under one roof. Media buys are informed by quantitative and qualitative research that cross-tabulates consumer trends and media usage, and the team negotiates directly with media vendors to put more of a client's budget toward actual advertising purchases rather than overhead.

Staff tenure reflects a stable core team: Andi has been with Crosshair since 2016, and Stephanie has worked with the agency for more than two years, alongside Reed's founding broadcast background. That combination of longtime staff and vendor relationships underpins the agency's day-to-day work in sponsorships and partnerships, out-of-home media, and audio and podcast advertising, in addition to its ongoing political, dental, and health care marketing accounts.