CSSI Marketing+Culinary works inside the foodservice industry exclusively, serving manufacturers' marketing and sales teams, foodservice operators, consumer packaged goods companies, and commodity boards. The agency describes foodservice as its common language, staffed by seasoned chefs, creatives, strategists, and marketers who bring more than 20 years of combined experience to the category. It was founded to fill a gap the industry had for an agency that integrates culinary expertise with marketing under one roof, and it points to solid relationships with the top 200 restaurant chains as evidence of that positioning.
Services run from Strategy & Insights, aimed at understanding a client's target audience, through Branding & Marketing to drive awareness, demand, leads, and conversion. Content Creation delivers on-brand, on-trend material, while Digital Strategy & Development is built to maximize a client's digital presence. Culinary Innovation work focuses on bringing the right menu items and products to market, paired with Culinary Sales Enablement designed to secure new menu placements for clients.
CSSI operates from two U.S. offices, in Chicago, Illinois, and Springfield, Missouri, supplemented by virtual offices across the U.S. and Canada. That footprint supports work with foodservice manufacturers, operators, CPG companies, and commodity boards wherever they're based, keeping culinary and marketing functions connected from insight through menu placement rather than treating them as separate disciplines.