CTP Boston works with organizations whose work touches people's daily lives: healthcare partners focused on patient outcomes, clean energy companies tackling the climate crisis, community banks building local economic prosperity, social enterprises confronting societal challenges, and sports brands that bring communities together. Rather than chasing a single industry vertical, the agency builds its client roster around a common thread of measurable public impact.
The work spans five areas. Brand strategy covers audience research, positioning, narrative and persona development, and naming and graphic identity. Strategic communications handles public relations, media relations, content marketing, thought leadership, social media, crisis communications, and influencer relations. Creative services produces logo and identity work, campaign development, video production, design systems, and generative AI applications. A media and analytics practice manages planning, buying, measurement, and market research, while a public affairs offering addresses stakeholder messaging, outreach, and crisis communications for organizations navigating policy or public scrutiny.
Past projects show the range of problems the agency takes on. For Dunkin', the work turned a public breakup into a brand moment. For Eastern Bank, it framed the institution as a community beacon. The Cambridge Office for Tourism engagement helped the city articulate its personality to outside audiences, while work for Boston University's Questrom School of Business focused on influencing the decision-makers who factor into academic rankings. Each project pairs brand strategy with communications execution, reflecting an approach built around organizations trying to shift how a specific audience — patients, depositors, rankings committees, travelers — perceives them.