Cubicice

CubicICE works as the sub-Saharan agency partner for BBN, a global B2B agency partnership, focusing on sectors that most consumer-facing agencies overlook: automotive, mining, construction, manufacturing, energy, plant and factory automation, material handling, petrochemical, oil and gas, ICT, warehousing and logistics, packaging, electronics, engineering and water treatment. Content is built to engage engineers, manufacturers, procurement officials and distributors rather than general consumers, reflecting a specialty in industrial and B2B audiences.

Services span digital strategy, media planning and buying, technical SEO, Google Ads management, web development, media relations and press release and newsroom support. CubicICE holds Google Partner and SEO certification status and is an IAB member, and it handles advertising and media planning in-house rather than outsourcing buying decisions. Strategy work centers on identifying the marketing mix suited to a client's industrial market, paired with creative design and lead generation aimed at quality inquiries rather than volume alone.

The agency draws on more than 30 years of experience in search and display advertising, online lead generation, brand building and user engagement. Media relations extend across relationships with over 500 vertical market publications, giving industrial and B2B clients access to trade and technical press beyond mainstream outlets. Web development is delivered across a range of platforms, supporting clients that need both a functioning digital presence and the search and PR activity to drive traffic to it.