Cue

Minneapolis, Minnesota, United States

Building brands with strategic design and collaboration

Cue focuses on invigorating and inspiring brands through strategic design and collaboration. With over 20 years of experience, they emphasize the importance of a brand's essence and meaningful ideas to ensure relevance in a changing world. Their approach combines creativity with discipline, using design as a problem-solving tool to connect emotionally and communicate effectively.

Cue offers a range of services including brand strategy, naming, brand identity, packaging design, and web design. They work across various categories, from startups to household names, ensuring that each project is guided by a strategic brand approach. Their culture of collaboration involves transparency and efficient project management to facilitate teamwork across client and agency teams.

Notable projects include work for Caribou Coffee, Gold Bond, and Jack Daniel’s, showcasing their ability to elevate brands and create impactful designs. Cue's commitment to strategic brand development is evident in their diverse portfolio, which spans from packaging redesigns to brand launches.

4
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Packaging Identity
Packaging Identity for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Visual Identity
Visual Identity for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

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