Culturespan Marketing

Based in El Paso, CultureSpan Marketing + Digital works with brands seeking bold strategy, fresh creative, and precise execution across English- and Spanish-language markets. A distinguishing capability is transcreation — adapting a message's core emotions and characteristics into a culturally appropriate Spanish-language version rather than a direct translation, a skill suited to the agency's border-region location.

Services span branding identity work (corporate and retail name development, logo design, letterhead, emblems, signage, and packaging), AV production (creative development, copywriting, pre-production, TV and radio spots, longform video, and branded online content), and digital strategy covering content marketing, SEO, SEM, social media marketing, and website design and development. Media planning includes competitive advertising surveys and broadcast post-buy measurements, and the agency also handles public relations — local, regional, and national publicity around community service, financial programs, industry relations, and product introductions — alongside research using independent, non-agency-affiliated organizations for attitude and awareness studies.

The team is organized by discipline: Steffen Poessiger serves as CEO and Mike Matthews as CCO and President, with Ana Barraza directing media and Omar Sepeda supporting as media analyst. Creative and digital output runs through Chad Beaty as Studio Director, Isaac Villalpando as Senior Art Director, Vinda Rojas as Digital Director and Graphic Designer, and Perla Fierro as Illustrator and Graphic Designer. Isac Ponce serves as Account Executive and Kathy Rangel as Office Manager, rounding out a structure built to move a brand from positioning through packaging, broadcast production, and media buy.