Cumminsandpartners

Cummins & Partners operates as an independent creative agency with offices in Melbourne, Sydney and New York, working across creative strategy, brand strategy, media planning and buying under one roof. The agency has spent more than 30 years helping shape Australian brands, uniting creative and media so campaigns are built and bought by the same team rather than handed between separate shops.

Work spans production, social activation, PR amplification, campaign management and ongoing creative and media leadership, with marketing planning and campaign systems supporting longer-running client relationships. Named work includes Alfa Romeo's Alfa AI, a recruitment campaign for the Royal Flying Doctor Service, emergency response work for AusNet, Kettle Chips' "Transport your tastebuds," and the Road Safety Advisory Council's Bro Code.