Founded in 1987 by Jerry Daly, DalyGray has built its practice entirely around the hotel industry, with Chris Daly joining the firm in 1996. The agency describes itself as the only public relations firm that specializes in the business of hospitality, and its client roster across every corner of that industry gives the team what it calls a 360-degree view of the sector rather than a single-segment perspective.
Work spans business building, financial and corporate relations, marketing, crisis communications and associate communications, all tailored to hotel companies rather than adapted from generic PR playbooks. DalyGray's principals wrote the original handbook on crisis communications for the hospitality industry, and that grounding shows up in how the firm handles sensitive situations alongside routine media relations and thought-leadership placement. Team members average more than 20 years of hospitality communications experience, which shapes how announcements, positioning and corporate messaging get built for hotel brands, owners and operators.
The firm has handled communications around brand launches, hotel openings, property repositionings and industry transactions, including support for more than $50 billion in mergers and acquisitions. Its case history includes work with Expedia, Inc., the world's largest online travel agency, and a reputation-repair effort for the Loews hotel brand at a point when its standing within the industry had slipped. Nearly four decades in, DalyGray continues to operate as a hospitality-only shop rather than a generalist agency that happens to serve hotel clients.