Dar Media

DAR Media works out of Cluj-Napoca with online stores and service-based businesses across HoReCa, clinics, construction, beauty, and auto sectors. Founded in 2017 by Dumitru Pascariu (CEO), Adelina Elena Ababei (CMO), and Radu Dascălul (COO), the agency has run more than 300 projects and managed over 4 million euros in advertising budgets since its start.

The scope of work spans audit and marketing strategy through to execution: Facebook and Instagram Ads, Google Ads, LinkedIn Ads, and TikTok Ads sit alongside SEO, email marketing, SMS marketing, content marketing, social media marketing, graphic design, and branding. Clients typically bring in the team for a mix of paid media management and the supporting content and design work needed to keep campaigns running, rather than a single isolated service.

With nine years behind it, DAR Media has built out its client base primarily among e-commerce operators and local service businesses that need both strategy and hands-on channel management. The combination of paid advertising across four platforms, SEO, and content production reflects a practice built around managing multiple marketing functions for a single client rather than specializing narrowly in one discipline.