Darling

Founded in New York in 2008, Darling operates from three offices in NYC, Greenport, and China, working across strategy, identity, and production for clients such as Boeing, MarketAxess, and The Jewish Board. Its work for The Jewish Board covers telehealth therapy advertising aimed at New Yorkers, while its MarketAxess project, Open Trading, has extended into 2025.

Services run from research and strategy — including brand architecture, communications strategy, and campaign development — through naming, identity, and logo work, UX/UI, and style guides. On the advertising and design side, the agency handles campaign development, film and TV, digital campaigns, web design, packaging, and event design. Social work covers strategy, content planning, creative development, and influencer coordination, backed by a production arm that produces both digital and traditional assets, including film and video.

Darling's team speaks six languages across its offices and carries a combined total of over 83 years of experience. Kelly has been with the agency since its first day in 2008, and Jeroen is credited with campaigns including Mastercard's Priceless. That mix of long tenure and campaign pedigree runs through an agency built to move between strategy, naming, design, and production without handing work off between separate shops.