Daugherty Design

Daugherty Design works out of Indianapolis, where it has spent 27 years helping business owners and operators refresh existing businesses and helping entrepreneurs launch new ones. Its client roster runs heavily toward food, drink, and hospitality: Blend Bar Cigar, Backbone Bourbon Company, Recovery Rye, St Elmo Foods, Hy Five, Mud Slingers Pool & Patio, HC Tavern + Kitchen, 1933 Lounge, and Outdoor Environments Group have all come through the shop for branding or web work.

Projects typically combine brand strategy and naming with packaging, website design and development, and the printed materials a business needs to open or relaunch, including business cards, menus, product sheets, and marketing collateral. The agency also builds out social networking components and email marketing strategies as part of its programs, along with trade show design, point-of-purchase design, and media planning for clients that need those pieces alongside their core brand and digital work.

Work for Hy Five spanned naming, logo, brand development, packaging, in-store displays, marketing materials, and a full website build. Recovery Rye received a comparable scope: logo, brand development, packaging, and website design and development. Smaller engagements, such as 1933 Lounge's logo, website, menu design, business cards, and marketing materials, or Backbone Bourbon Company's website paired with product sheets and photography, show the agency handling both ground-up rebrands and more focused packages depending on what a business needs.