Dawn is an independent creative and strategy office in Amsterdam that treats brand work as a way to solve business problems with human solutions. Its client roster spans sectors that rarely overlap on a single agency's list: financial services firm Van Lanschot Kempen, professional services company Exact, energy providers Vattenfall, Vandebron and Powerpeers, retailer Wehkamp, media outlet FD, and non-profits Greenpeace and PAX.
The service range covers both ends of brand work: strategy and visual and verbal identity, brand ideation, brand experience and brand initiatives, motion design on one side, and brand campaigns, content and social, PR and activations, performance and websites and digital experiences on the other. That breadth lets Dawn move a client from positioning work through to the campaign and channel execution that puts it into the world.
The project list points to what that looks like in practice: a full rebuild of Exact's brand, a campaign platform for Wehkamp built around "Always Wehkamp," PAX's "Make Peace Work," Greenpeace's "Doing what's necessary," and FD's "If it's important, it's in pink." Dawn was the first B Corp certified agency in the Netherlands, and it compensates all of its carbon emissions and then some, details that sit alongside the client work rather than apart from it.