Founded in Lynchburg, Virginia in 1996 by Susan Richards, Dayrich Enterprises approaches graphic design from a business standpoint rather than a purely artistic one. The founding principles are Honesty, Clarity, and Simplicity, and the firm describes its work as identifying the message a client wants to convey before building the visual concept around it. Backgrounds in business shape how the studio frames marketing and design decisions for clients.
Work spans design, production, and installation for lobbies, signage and banners, museums, portable displays, and tradeshow exhibits. Stan Webb has served as lead designer and creative partner since the company's founding in 1996, giving the studio continuity on the creative side. Dawn Garrett manages projects from inception to completion and is enrolled in ongoing training for Google Adwords and Analytics, extending the firm's capabilities into digital measurement alongside its physical design and installation work.