DBV Marketing runs performance marketing and lead generation for businesses in education, insurance, legal, financial services, and home services. Founded in 2017 by Dan Vogel, MBA, the agency works from a stated process for turning a client's marketing budget into a predictable stream of qualified leads, covering the full funnel from first click through closed deal.
Campaigns run across Google, Facebook, Instagram, and TikTok, built specifically to generate qualified leads rather than general awareness. Behind the ad accounts, the agency builds systems to score, qualify, and nurture leads as they move through a client's pipeline, pairing that with real-time dashboards, A/B testing, and ongoing campaign optimization. Ad Ops Studio, described as the agency's proprietary platform, gives clients real-time insight into funnel performance, and compensation is structured to tie to results rather than flat retainers.
Work spans several industry lines with distinct lead types: student enrollment and program leads for universities, online education platforms, and trade schools; high-intent auto insurance leads from consumers actively comparing quotes and coverage; qualified case leads for personal injury, motor vehicle accident, and mass tort law firms; lead generation for lending, mortgage, wealth management, and financial planning firms; and homeowner leads for HVAC, roofing, solar, plumbing, and home improvement companies. Dan Vogel brings more than 20 years of performance marketing experience to the agency's approach across these verticals.