DealerOn builds websites, search optimization, and digital advertising programs for car dealerships, working with single stores as well as multi-rooftop dealer groups and vehicle OEMs across North America. The company's Cosmos platform underpins its dealer websites, and it reports serving over 7,000 car dealers. Leadership includes people with backgrounds in both digital marketing and the automotive industry specifically.
Core service work spans technical SEO, content SEO, and local SEO, paired with Google Ads management and conversion tracking through server-side tagging. Website design and landing page design round out the front-end build, while analytics and event tracking give dealers visibility into how traffic and leads move through their sites. Generative Engine Optimization is handled through OnPrompt and OnPrompt GEO Services, and DealerOn Sidekick adds an AI layer to the dealer-facing toolset.
Add-on features address the operational side of running a dealer website: Specials Automation keeps offers current, Listings Management handles inventory display, and Personalization adjusts site content for individual visitors. Consent Management and Accessibility Widgets cover privacy and accessibility compliance requirements dealers face. Reporting & Analytics tools are built to give dealers data described as trustworthy for product and market performance decisions. OnMarketplace extends the platform with a network of vetted partner applications, letting dealer groups add third-party tools without leaving the DealerOn ecosystem.