Decision Point

Decision Point Research is a Toronto-based market research company founded in 2013, working across agriculture, technology, food and beverage, healthcare, government, and automotive sectors. Its recruitment draws on databases of more than half a million participants, supported by specialized panels including the American Research Panel, Canadian Research Panel, Healthcare Market Research Panel, North American B2B Panel, an Ethnic Panel, and International Research Panels built for hard-to-reach groups such as new immigrants and ethnic communities across Canada.

Services span quantitative surveys, qualitative interviews, competitive and category analysis, brand tracking, user research panels, product concept testing, pricing research, and customer journey research. Data collection methods include focus groups, intercepts, central location testing, and CATI surveys, run through a dedicated call center in Toronto that ranks among the largest in Canada. For international projects, the team uses native-speaking moderators to conduct studies throughout Europe and beyond, and the agency notes it is one of few worldwide able to conduct market research in most languages of the world.

Decision Point Research holds membership in CRIC, ESOMAR, the Insights Association, and Greenbook, and operates in compliance with ESOMAR and Canadian Research Insights Council standards. Full research capabilities extend across Canada and the USA, with additional experience conducting studies in Europe and other international markets, backed by a team of specialists experienced in regional, national, and international study design.