Founded in 1978 and based in Arlington, Texas, Decision Analyst runs quantitative surveys and qualitative interviews for clients in categories such as automotive, banking and finance, and consumer packaged goods. Work spans brand tracking, competitive and category analysis, product concept testing, pricing research, and customer journey research, along with market segmentation, choice modeling, and in-home usage testing.
Projects extend to new product sales forecasting, shopper insights, and global research, supported by ISO/IEC 27001:2022 certification for information security. The agency also offers online qualitative methods and quantitative advertising research alongside its core survey and interview work.