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Decisionanalyst

Arlington, Texas, United States
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Quantitative and qualitative research for pricing, concepts, and brand tracking

Founded in 1978 and based in Arlington, Texas, Decision Analyst runs quantitative surveys and qualitative interviews for clients in categories such as automotive, banking and finance, and consumer packaged goods. Work spans brand tracking, competitive and category analysis, product concept testing, pricing research, and customer journey research, along with market segmentation, choice modeling, and in-home usage testing.

Projects extend to new product sales forecasting, shopper insights, and global research, supported by ISO/IEC 27001:2022 certification for information security. The agency also offers online qualitative methods and quantitative advertising research alongside its core survey and interview work.

48
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Founded
1978 (48 years)

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Decisionanalyst is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

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Local context

Decisionanalyst operates in Arlington, Texas, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.