Demand Spring

Demand Spring specializes in helping B2B marketing leaders leverage AI and marketing automation to transform operations and enhance customer engagement. With a focus on strategic AI advisory, activation, and growth services, they aim to make AI and automation accessible and impactful for their clients. Their services include strategic AI advisory for business results acceleration, AI activation and growth services, training for AI-first teams, and marketing automation and AI workflow agents.

Founded in 2012, Demand Spring has a strong foundation in marketing automation, working with major B2B brands to integrate AI capabilities into their marketing strategies. They emphasize the importance of personalization at scale, improved marketing and sales workflows, and automating non-selling tasks to drive innovation and productivity. Their SCALE with AI Framework provides a structured approach to marketing transformation, focusing on strategizing, customizing, automating, launching, and evaluating marketing efforts.

Demand Spring is trusted by forward-thinking B2B marketing leaders and offers expert support and optimization for platforms like Marketo, Salesforce, HubSpot, and Eloqua. They are based in Ottawa, ON, and Boston, MA, and are committed to helping CMOs develop broad AI strategies aligned with their marketing goals.