Founded in 2003, DesignerPeople has built a packaging and branding practice in Delhi that now points to more than 22 years in the field and over 8000 businesses served. Client work extends past India into the USA, Australia, UAE, and New Zealand, tracing back to design services the agency first launched in New Zealand and Australia before expanding into its current markets.
The practice covers brand strategy and positioning, naming, visual identity, and packaging identity, paired with digital services spanning search engine optimization, social media marketing, UI/UX design, and web design and development. Packaging assignments include product shape design alongside standard packaging identity, so a single engagement can move from naming and logo work through to the physical form a product takes on shelf.
Documented projects include packaging design for Too Yumm! food products, packaging for FRESCA Juices, and icon and packaging design for MDH, a spice manufacturer. This body of work centers on consumer packaged goods, where brand identity and packaging design are handled as one connected task rather than separate deliverables.