Digital Marketing, Analytics, and Data Science Consulting

Cardinal Path works across digital marketing analytics and data science, handling GA4 implementation, conversion tracking, server-side GTM, and data governance for clients that need reliable measurement infrastructure. The consultancy builds on platforms including Google Marketing Platform, Adobe Analytics, Amplitude, Contentsquare, Piano Analytics, Optimizely, and MetaRouter, pairing implementation work with dashboarding, analysis, and modeling.

With offices in New York and Chicago plus a presence spanning 50+ locations across 15 countries, Cardinal Path has completed more than 3,000 implementations and delivered over 10,000 actionable insights. Work spans strategy and consulting through to hands-on analytics implementation, aimed at organizations that depend on accurate tracking and governed data to run marketing programs.