Digital Marketing & Website Design

CI Digital Group works with local businesses in and around Cedar Rapids that want to be found by nearby customers searching for their products or services online. The agency starts engagements with an evaluation of a business's current online presence, then builds a digital strategy around targeting that business's best potential customers rather than a broad audience.

Services cover the ground a local business needs to compete online: search engine optimization to improve visibility in search results, Google My Business setup so a company's info appears on Google Maps, and local listing optimization across the directories customers use to find nearby options. Social media management focuses on the direct interaction customers want with brands, while email marketing is positioned against the assumption that the channel is fading. Targeted digital advertising and search engine marketing extend reach to new customers, supported by programmatic video for showcasing brand content and automated website chatbots for on-site engagement. Reputation management rounds out the offering for businesses managing their standing in an online-first marketplace.

The agency frames search engine marketing around the scale of search activity itself, citing roughly 5.8 billion searches happening on Google per day as the backdrop for why visibility matters. A free demo of the local digital marketing solution serves as an entry point for businesses assessing where their online presence currently stands. Content marketing is aimed specifically at driving referral and repeat business rather than one-off traffic, tying the service set back to the agency's focus on connecting local companies with the customers already searching for what they offer.