Digital Of Things

Digital of Things is a user experience design and research agency based in Dubai, specializing in crafting digital experiences that start with user insights and scale with impact. Founded in 2018, the agency has over 50 years of combined experience in various industries, including finance, government, health, and more. They are recognized for their bilingual research capabilities in Arabic and English, which help them deliver culturally relevant insights across the MENA region.

The agency offers a range of services, including user research, experience design, product and experience strategy, and customer experience enhancement. They also provide UX training and operate a remote testing platform called UserQ, which facilitates quick feedback from real users in the Middle East. Their approach is centered on understanding user needs and behaviors to inform design decisions that align with business goals.

Digital of Things has been honored with industry awards for their innovation and impact in digital experience design. They have collaborated with notable clients such as Google, Deliveroo, and Carrefour, providing tailored solutions that integrate seamlessly with client teams. Their flexible working models include fixed projects, on-demand retainers, and embedded expertise, allowing them to adapt to various client needs and project scopes.