Direct Avenue

Founded in 2007, Direct Avenue is a direct response TV agency located in Carlsbad, CA. The agency specializes in linear TV and CTV media planning and buying, employing an audience-first approach to align media buys with brand, sales funnel, and performance goals. Their innovative media buying and technology team focuses on driving profitable outcomes at scale.

Direct Avenue's services include advanced analytics, digital creative solutions, and AI-augmented attribution. They utilize a data-driven approach to planning, buying, and measuring, ensuring measured results in television advertising. The agency's commitment to daily and weekly optimizations helps maintain high performance and client satisfaction.

With over 15 years of experience, Direct Avenue's proactive client service teams provide strategic guidance and support. Their dedication to leveraging advanced analytics and AI-driven technology has established them as a trusted partner in the marketing process, consistently exceeding client expectations.