Directing Design

Founded by Michael Hutchinson, Directing Design specializes in marketing for builders, contractors, and home builders associations. The agency offers custom digital solutions to showcase projects and connect clients with local customers. Their expertise in high-performance websites ensures that these platforms not only look stunning but also convert visitors into leads.

Directing Design excels in optimizing local presence and building stellar online reputations, helping clients attract more customers from their area. They leverage AI to automate workflows, providing unparalleled efficiency and modernizing outdated tech systems. Their targeted marketing strategies are designed to keep trades contractors consistently generating leads, automating sales, and scaling their operations.

The agency is known for its industry-leading promotion systems, particularly in streamlining Parade of Homes events. By dominating search engines and answer engines, Directing Design drives organic traffic and delivers momentum that grows businesses. Their strategic approach ensures clients stand out, stay booked, and maintain a strong market presence, even in the off-season.