Do What Works

Do What Works is led by David Lee, an independent B2B marketing consultant with a focus on AI-driven strategies. The agency targets companies with revenues between $5M and $15M, particularly in SaaS, manufacturing, professional services, and technology services sectors. David Lee leverages his extensive experience, including a background in economics and an MBA, to help businesses adapt to the changing landscape where AI tools are pivotal in vendor selection.

The core service offered is the AI Shortlist Audit, a diagnostic tool designed to assess a company's visibility and recommendation potential within AI-driven buyer processes. This audit evaluates how well a company is positioned to be discovered and shortlisted by AI tools like ChatGPT and Perplexity, which are increasingly used by B2B buyers. The audit provides actionable insights without any implementation services, allowing companies to decide their next steps independently.

Typical engagements involve a two-week audit process that identifies gaps in AI visibility and provides a named diagnosis. This service is particularly valuable for CEOs directly involved in go-to-market decisions, aiming to optimize their marketing spend and improve pipeline conversion in an AI-dominated buying environment.