Dominion Dealer Solutions

Dominion Dealer Solutions builds software for automotive dealerships, covering inventory oversight, dealer management systems, data management, and marketing automation. Operating as a subsidiary of Dominion Enterprises, the company grew from a focus on customer and inventory management tools specific to auto dealer operations.

The product line includes Activator, a customer data platform and multichannel journey builder for dealerships that runs on Salesforce, giving dealers a way to unify customer data and route it into marketing workflows. Cross-Sell tracks new and used vehicle title and registration data across 38 states, feeding dealers information on ownership changes and sales activity. VUE by Dominion DMS rounds out the core systems as a cloud-based dealer management platform handling day-to-day operational data.

Dealer Specialties adds vehicle data collection, vehicle image generation, window labeling, and inventory merchandising services, supporting how dealers present and manage vehicle listings. Together, these products span the data layer a dealership depends on: what's in stock, who owns what, how customers move through marketing channels, and how vehicles appear to shoppers. Dominion Dealer Solutions positions this stack as a way to keep dealer data accurate and connected across CRM, DMS, and marketing systems rather than treating each function separately.