AGENCY LIST

Don't Panic

London, United Kingdom
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Disruptive advertising for real-world change and social impact

Don't Panic is a strategic creative agency based in London, known for its disruptive advertising that drives real-world change. The agency collaborates with brands and charities to produce ideas that reframe narratives, inspire action, and engage audiences. Their work is rooted in a foundation of protest, aiming to entertain and engage while addressing serious issues.

The agency offers a range of services including strategy, branded content, purpose-led campaigns, and earned media. They focus on creating work that provides social or environmental benefits, ensuring that every campaign is both impactful and memorable. Don't Panic's approach involves building 360 campaigns that place clients at the heart of conversations, guaranteeing significant earned media.

Notable projects include campaigns for Shelter, Oxfam, and Save the Children, showcasing their ability to create legendary charity ads and drive significant sales uplifts. Their work has been recognized for its bold creativity and strategic thinking, making them a preferred partner for clients seeking to make a tangible impact.

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SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Ad Operations and Trafficking
Ad Operations and Trafficking for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Audio and Podcast Ads
Audio and Podcast Ads for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Campaigns
Brand Campaigns for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

How Don't Panic scores 39 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

22 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 5 of the core profile fields are filled in.
  • Profile details were updated recently.
  • No founding year on record.

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

8 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • No phone number on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Don't Panic is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Don't Panic and may evolve as additional data is verified or updated.

Local context

Don't Panic operates in London, United Kingdom serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.