dotSHOP.agency, based in Hamburg, works with international merchants moving onto Shopify or already running stores there. A core part of the work is migration — shifting catalogs, order history and store logic over from Magento, Shopware or WooCommerce — paired with a free Shopify setup for merchants launching fresh. The agency operates under dotSHOP.management UG (haftungsbeschränkt).
On the acquisition side, the agency runs Google Ads, Shopping and Performance Max campaigns, drawing on more than 10 years of SEA experience that includes managing six-figure ad budgets. SEO work is product-led, meaning category and product pages are built and optimized as the primary ranking assets rather than treating SEO as a separate layer bolted onto the store. Conversion tracking is handled through server-side Google Tag Manager setups, which feeds into conversion optimization work aimed at improving how existing store traffic converts.
For merchants with complex catalogs, the agency builds product configurators to handle configurable products that don't fit a standard variant structure. When something breaks or a deadline is urgent, work is scoped as fixed-price sprints rather than open-ended retainers, which suits merchants dealing with a specific bottleneck — a stalled migration, a tracking gap, a launch deadline — rather than ongoing general maintenance. New prospects can start with a free 15-minute project review before committing to scoped work, and Shopify stores set up through the agency's own setup link get the free configuration included.