Allen Media Strategies is a boutique media and marketing consultancy based in Reston, VA, built around custom strategy rather than volume placement. Clients include authors, entertainers, subject matter experts, and thought leaders who need targeted exposure rather than generic press coverage. The firm's media placement work spans television, radio, print, and online outlets, with staff drawing on backgrounds as industry insiders to identify outlets suited to a given client's story.
Work follows a five-step process: listen, access, analyze, strategize, and execute, applied to each client's media and marketing goals before any placement begins. Beyond direct PR campaigns, the firm runs self-study courses and hands-on workshops for people who want to manage their own PR, media, and marketing efforts, along with customized seminars featuring speakers with direct industry experience.
Clients and associates of the firm have appeared on national television entertainment and news programs, reflecting the placement focus of the practice. Burke Allen, referred to internally as Director of Fun, was elevated to National President of the National Conference of Personal Managers (NCOPM), a role that connects the firm to a wider network of talent managers and personal representatives across entertainment and media.