Duft Watterson

Duft Watterson is a national boutique agency headquartered in Boise, Idaho, with additional team members in Portland and Seattle. The agency positions itself as '180 degrees from Madison Avenue,' focusing on authenticity and transparency to meet the evolving demands of modern consumers.

The agency offers a range of services including brand strategy, digital experiences, brand design, advertising, media planning and execution, and video and photography. They emphasize the inseparable connection between strategy and inspired creativity, aiming to help clients break through market sameness and achieve long-term customer engagement.

Duft Watterson's portfolio includes projects for a diverse range of clients, from startups to multinational corporations, across industries such as youth marketing, insurance, apparel, and financial institutions. Their approach combines intelligence, inspiration, and agility without the layers and barriers typical of larger agencies.