Durable Goods

Durable Goods, based in Venice, California, is a commercial production company known for its storytelling prowess. They focus on creating content that resonates emotionally, aiming to make audiences feel and act. Their approach is collaborative, ensuring that both the brand and the client are integral to the process.

The company offers a range of services centered around video production and motion, leveraging a roster of award-winning directors. They emphasize flexibility and innovation, adapting to challenges and changes with ease. Durable Goods prides itself on simplifying the production process for clients, ensuring a seamless experience from start to finish.

Notable projects include campaigns for major brands like Nike and SheaMoisture Men, as well as a significant production effort for NYC DOT’s Vision Zero campaign. Their work is characterized by high production values and a commitment to delivering impactful messages through visual storytelling.