East Of Western

East of Western, based in Pasadena, works across design and development for clients that include Eyeline x Netflix, Civil Coffee, Ravenhill Studio, Flink Agency, Future Craft, AV Squad, Apostrophe REPS, Majestic Beast, and Imaginary Forces. Projects span UX design, branding, and full website builds, often for advertising agencies, ecommerce brands, and studios that need both a visual identity and a working site.

Design work covers strategy, UX/UI, website and app design, interaction design, and branding. Development spans frontend and full-stack build-out, CMS implementation, ecommerce development, and technical consultation on architecture. A separate content practice handles strategy, art direction, media asset coordination, optimization, and ongoing management, which lets the studio carry a project from initial brand direction through to a launched, maintained site.

Ecommerce work centers on Shopify, built custom rather than from off-the-shelf templates, as seen in projects for Civil Coffee and Ravenhill Studio. Other engagements, such as the Eyeline x Netflix UX and website work, or the branding and site design done for Flink Agency and Future Craft, pair identity development with the technical build, giving each client a design system and a working product rather than one without the other.