Eastward Media

Eastward Media specializes in helping Western brands connect with Chinese audiences both in North America and China. With offices in Vancouver and Toronto, the agency leverages its expertise in digital marketing and ad-tech to navigate the complex Chinese consumer market, offering tailored strategies that address cultural, linguistic, and regional differences.

The agency provides a range of services including programmatic advertising, social media marketing, and creative services. They utilize a private programmatic network to access premium Chinese publishers and offer comprehensive solutions for platforms like WeChat, Weibo, and Rednote. Their approach is data-driven, using first-party audience data to target consumers based on geographic, demographic, and behavioral signals.

Eastward Media is trusted by leading media agencies in the US and Canada, and is a member of the Interactive Advertising Bureau. They help brands overcome cultural barriers and regulatory challenges to maximize reach and impact in the world's fastest-growing consumer market.