Elf

Founded in 2003 and launched in 2007, Elf is a design and innovation company based in Coral Gables that ideates, designs, and launches digital products and services for every screen. Clients range from Fortune 100 companies to medium-sized businesses, plus U.S. federal and state agencies, with a primary focus on technology, finance, and real estate markets.

Work spans what Elf calls DADA services: design, apps and technology, digital, and audio, delivered as full stack solutions across strategy, design, and engineering alongside advisory and consulting work. Rather than generic packages, engagements are built as custom solutions meant to solve specific client problems and surface opportunities in unmet customer needs, including apps and mobile sites designed for portable, connected, personal user experiences.

Star Labs, Elf's R&D unit, has produced Apple Vision Pro apps following Apple's 2024 release of its spatial computing headset, and is currently developing the Snowtraxx app, built to use features of the Apple Watch Series 10. Elf also supports the US Ski & Snowboard Team. Its work and commentary have appeared in the Wall Street Journal, Yahoo! Finance, Nasdaq, Morningstar, Investopedia, and Apple Insider.