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Emerald PR

Budapest, Hungary
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Reputation management, brand building and regional projects for multinational clients in Hungary

Founded by Zsofia Lakatos, Emerald PR operates as the Hungarian affiliate of WPP's Burson Cohn & Wolf, giving a Budapest-based team access to a global network while working on reputation management, brand building and regional projects for its client base. Lakatos brings more than 20 years in public relations to the agency and has been named Member Emeritus of the Hungarian PR Association.

Work spans media relations, press releases and newsroom management, thought leadership PR, crisis communication and corporate communications, alongside investor relations, public affairs, digital communication and personal branding. The range covers both the reactive side of PR, such as crisis response, and the longer-term work of building executive and corporate reputations across Hungarian and regional markets.

Clients include multinational names such as GE, MARS, Bunge, Forevermark, Tungsram-Schreder, Klepierre, Roland Berger, ABBYY, Liferay, Qualysoft, White Star Real Estate and UBM, reflecting a practice built around corporate and investor-facing communication for international brands operating in Hungary. Alongside this commercial client list, the agency supports various NGOs on a pro-bono basis.

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SERVICES

Capabilities

Category

PR and Communications

Services

What these services involve

Analyst and Awards Relations
Analyst and Awards Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Corporate Communications
Corporate Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Digital PR for SEO
Digital PR for SEO for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
11-50 people

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Local context

Emerald PR operates in Budapest, Hungary serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.