Equancy

Founded in 2002, Equancy works with companies across mobility, retail, insurance, and luxury on data-driven growth strategies, expanding through an office in Casablanca Finance City and the addition of Digitalinkers within European Digital Group. Clients include Europcar Mobility Group, Renault, VINCI Airports, Picard Surgelés, La France Mutualiste, Chanel, and La Poste Mobile.

Services span digital strategy, CRM integration, data governance and quality, data science and modeling, machine learning model development, and generative AI applications, alongside AI strategy and governance. Leadership hires such as Vincent Philippine as Partner, Laurie Jullien as Directrice Analytics Engineering & BI, and Florian Laroumagne as Directeur Data Science reflect continued build-out of analytics engineering, BI, and data science teams.

Recent engagements show the range: Europcar Mobility Group brought in Equancy and Dataventure to accelerate a global CRM transformation, while Renault redirected its CRM strategy with AI support. VINCI Airports deployed a generative AI service portal with Equancy, and Picard Surgelés refined store-by-store product assortments for performance. La France Mutualiste reworked customer segmentation for commercial efficiency, Chanel applied data to transform operations, and La Poste Mobile used the engagement to rally the organization around greater data use.