AGENCY LIST

Eventive Sports

Birmingham, Alabama, United States
Visit eventivesports.com

Dedicated sports event management across golf and motorsports

Eventive Sports, based in Birmingham, Alabama, specializes in sports event management. Founded in 1995 by Ronald Bruno and Gene Hallman, the company has established itself as a leader in the industry, serving professional athletes, sponsors, and ticket buyers. In January 2024, Eventive Sports was acquired by Troon, a major player in golf-related hospitality services.

The agency offers a range of services including event management, gameday operations, and specialized focus on golf and motorsports. Their team of professionals is skilled in marketing and operations, ensuring seamless execution of events. Eventive Sports also engages in collegiate sports and other event types, providing comprehensive support to their clients.

With a strong presence in the sports industry, Eventive Sports is known for its expertise and dedication to delivering high-quality event experiences. Their partnership with Troon further enhances their capabilities, particularly in the golf sector, allowing them to offer even more value to their clients.

31
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Event and Experiential Marketing

Services

What these services involve

Event Production
Event Production for event and experiential marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Event Strategy
Event Strategy for event and experiential marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Experiential Activations
Experiential Activations for event and experiential marketing buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1995 (31 years)

About this agency on Agency List

Eventive Sports holds an Agency List Score of 53 out of 100.

That score is higher than 6% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Eventive Sports in September 2026, reading 4 pages published on eventivesports.com.

The score reflects what Eventive Sports had published by that date; anything published since has not been read.

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