Evoluciona

Evoluciona, based in Madrid, works with a multidisciplinary team across marketing disciplines for clients including ACCIONA, Anaya, BBVA, and Nespresso. The agency has built particular depth in sustainability-focused work, reflected in projects such as ACCIONA's sustainability case and its I'mnovation and People initiatives. Its stated approach combines strategic vision, creativity, and technology rather than treating these as separate workstreams.

Services span inbound marketing, content marketing, lead generation, awareness building, and positioning, alongside performance campaigns run for both B2B and B2C clients. Evoluciona also automates marketing processes and applies SEO, GEO, creative, and technology practices within campaign execution. Projects are described as built to each client's specifications rather than delivered from a fixed template.

Case work includes the ACCIONA Sostenibilidad project, the ACCIONA I'mnovation initiative, and the ACCIONA People campaign, each addressing different facets of that client's sustainability and internal communications needs. Nespresso engagements cover both a blog project and a Professional-focused case, suggesting content work adapted to distinct audience segments within the same account. Additional named projects, Muévete en Verde and Prismas, round out a portfolio that leans toward sustainability, mobility, and content-driven programs. Together these cases point to an agency comfortable moving between brand content, lead generation, and performance media within a single client relationship, rather than specializing narrowly in one channel.