ExactDrive

ExactDrive, founded in 2011, is a data-driven digital media buying and planning agency. They focus on providing clients with greater control and better performance through their real-time media buying ad platform. This approach allows advertisers to bid for ad impressions on an impression-by-impression basis, ensuring ads reach the right audience at the right time.

The agency specializes in real-time bidding, enabling brands to bid on individual impressions, which is cost-effective and reduces waste. ExactDrive leverages first and third-party data to create detailed consumer profiles, optimizing audience targeting. Their dynamic optimization and real-time analytics allow advertisers to adjust campaigns on the fly, enhancing campaign performance and efficiency.

ExactDrive works best with ad agencies or businesses looking to optimize their service offerings and campaign performance. They emphasize the importance of diversifying efforts across various digital media channels to maximize return on ad spend, becoming an extension of their clients' daily ad operations.