Expanding Focus

Expanding focus is an XR Production House and Games Studio that specializes in interactive storytelling and experience design. They develop digital interaction spaces as learning opportunities and tools to better understand the world and ourselves. Their projects include a variety of XR applications, games, and cinematic VR content.

The agency combines conception, production, and distribution of Extended Reality (XR) applications under one roof. They utilize tools like design thinking, hackathons, and rapid prototyping to turn ideas into great concepts. Their team consists of creative producers, technologists, concept artists, and game designers, supported by an international network of experts.

Expanding focus collaborates with partners such as the Goethe Institute and the City of Leipzig. They emphasize the integration of XR apps into existing software environments to enable seamless data exchange and open new possibilities. Their user experience design focuses on appealing to all senses, ensuring immersive and engaging virtual experiences.