Experiential Marketing Agency

Founded in Chicago in 1998, All Terrain is one of the first women-owned experiential marketing agencies in the United States, working with more than 100 clients worldwide. Work spans pop-up experiences, brand activations, retail marketing, and creator and entertainment partnerships, alongside media relations and brand strategy and positioning.

Projects have included the Kellogg's Cheez-It Stop, e.l.f. Indy 500, Heineken Silver's St. Patrick's Day Takeover, and the James Hardie Invitational. Beyond producing activations and events, the agency handles content production and consumer and cultural insight analysis, then closes the loop with measurement and lift studies to gauge how campaigns performed.