ExpoToFunnel

ExpoToFunnel, operated by LeadStrategus Private Limited, works with B2B exhibitors trying to decide which trade shows are actually worth a booth. The service indexes more than 17,000 events across 130 countries and scans over 10,000 B2B shows to rank them by how many of a company's ideal buyers will be in the room. Matching is done on buying intent rather than a generic ideal-customer-profile fit, narrowing a wide field of possible shows down to a short, ranked list.

The process starts with a description of the target buyer, which the system turns into a show list; the top six recommended events are always provided free. From there, services extend into event strategy, trade show booth design, and field marketing, plus outreach and booking handled on the exhibitor's behalf. Rather than leaving lead generation to chance on the show floor, ExpoToFunnel pre-books target buyers into meeting slots before the floor opens.

Exhibitors walk into a show with a calendar already filled and a per-meeting conversation brief prepared for each slot, replacing cold-walking a booth with scheduled conversations. Each engagement also comes with a ranked show report, giving exhibitors a documented view of why a given event was selected. The stated outcome for exhibitors following this model is five times the qualified meetings around their booth compared to attending unranked or self-selected shows.