Eye Ltd

Based in New Cairo, Eye Universe builds HCP support apps, e-detailing tools, and digital campaigns for pharmaceutical and healthcare clients, layering in social media, influencer and celebrity partnerships, and email marketing aimed at both patients and healthcare professionals. Its production work includes responsive websites, mobile applications, games, web applications, and e-learning platforms, extended into live formats such as animated presentations, virtual events, and live branded webinars run on its own digital events technology. Event and BTL production adds shuttle and branded events, trade show booth design and installation, trade branding, and branded prints and engraving.

A separate division, Medical Moon, covers medical regulatory services, patient support programs, and professional medical writing, staffed by a certified medical team following standardized processes. Writing projects break down into content structure and planning, data mining, and data adaptation, supported by data validation, updates, and reference retrieval and citation. The agency holds Veeva Promomats certification for e-detailing and launch pad content, provides English-to-French and French-to-English medical translation, and supports advisory board, protocol, and consensus meetings and workshops.