FÖDA

FÖDA specializes in design and brand development, focusing on solving complex challenges at the intersection of human systems, physical space, and brand positioning. With a history of 23 years and over 750 assignments, they work with a diverse range of clients, from bootstrapped entrepreneurs to Fortune 500 companies, Michelin chefs, and Pritzker architects.

Their approach involves thorough fieldwork and homework, including market data analysis and ethnography, to build a foundation of qualitative and quantitative findings. FÖDA emphasizes immersion and sustained focus, managing every vendor or specialist needed to bring concepts to life, and offering staff training and workshops to ensure proper implementation.

FÖDA accepts only seven new engagements each year, ensuring dedicated attention to each project. They operate on flat fees without mid-engagement changes, requiring access and transparency from clients to build consensus and deliver effective solutions.