Factor Essencial assists consultants and innovation teams in rethinking their business models, processes, and customer experiences. They employ design thinking to identify and improve areas of business that are not performing optimally. Their services include customer journey mapping, empathy mapping, and SWOT analysis to provide a comprehensive understanding of client interactions and market positioning.
The agency helps clients define their target audience through qualitative and quantitative analysis, and they offer branding services to uncover and develop unique brand identities. Factor Essencial also conducts market research through direct public engagement to gather insights on public perception of products and services.
Factor Essencial is based in Barcelona and is led by Alex Puig Mestres. They are committed to social responsibility, collaborating with organizations like the Instituto Familia y Adopción and Fundació Finestrelles to support community initiatives.