Fancy

Founded in 2011 by creative directors Katie Keating and Erica Fite, Fancy is a women-owned and operated advertising agency based in New York City. The agency is dedicated to elevating underrepresented voices in culture and specializes in categories that most agencies avoid. Fancy focuses on advertising that works for women, building real relationships and turning honesty into a commercial advantage.

Fancy offers a broad suite of services, including brand strategy and positioning, campaign concepts through production, digital and social media planning, and media buying. Known for tackling taboo and sensitive subjects, the agency ensures that its clients' messages are both impactful and meaningful. Fancy's approach is rooted in understanding the nuances of advertising to women, providing tailored strategies that resonate deeply with their audience.

The agency has worked on notable campaigns for brands such as Milk, Clinique, and L'Oreal. By focusing on honesty and authenticity, Fancy continues to make a significant impact in the advertising world, helping brands connect with women in a meaningful way.