Fathom specializes in digital marketing for healthcare and hospital systems, leveraging its position as an IQVIA business to access a powerful healthcare data ecosystem. This enables the agency to create smarter plans, better engagement, and clearer results for its clients. Fathom's team of digital marketing specialists is dedicated to understanding the nuances of healthcare marketing, which is reflected in their long-term client relationships.
The agency offers a range of services including paid media, content and SEO, marketing automation, and analytics. Fathom's approach is centered around delivering real, measurable results through precise digital strategies. They have a proven track record of driving patient acquisition and engagement, as demonstrated by their case studies with top hospitals like Penn Medicine and Henry Ford Health System.
Fathom's expertise in healthcare marketing is further highlighted by their use of AI and personalized donor engagement strategies. Their commitment to understanding and co-owning business strategies with clients has resulted in a client tenure that is more than double the industry standard.