FCB Aotearoa

McCann builds its work around a stated philosophy of "Truth Well Told," applying it across clients that range from automotive to fast food. Its portfolio includes L'Oréal Paris' "The Final Copy of Ilon Specht," Chevrolet's "100 Years of Chevrolet," and Mastercard's "Inclusive by Design," alongside Xbox work such as "The Everyday Tactician" and "Cheeky Controller."

Other named campaigns span Aldi's "Kevin the Carrot's Christmas Mission," McDonald's "Not for First Dates," Just Eat's "Did Somebody Say," Prada's "Paradigme," Puck's "Recipe for Change," and Kids Help Phone's "Help." The client list reflects a mix of global consumer brands and cause-driven organizations, with campaign titles suggesting a focus on distinct, named creative concepts rather than recurring ad templates.